Let Whitney help you

Whitney Robinson



We’re delighted to announce that Whitney Robinson has taken over our advertising sales responsibilities as Jeff De Haan moved on this week to a regional sales position with VT Industries in Holstein.

Jeff will represent VT counter tops to the trades in the Plains States, and will continue to live in Early.

Whitney started at The Storm Lake Times as a reporter after her graduation from the University of South Dakota with a degree in psychology. She is the daughter of Jim and Joleen Robinson of Storm Lake, and was graduated from Storm Lake High School. Jim recently retired as our pressman, and we all miss him terribly (especially Mabel The Newshound). He doesn’t pop in enough because he’s mad at all those fish. Whitney is a lovely reminder of him.

For the past couple years Whitney has managed our circulation and bookkeeping. She will continue those chores with able assistance on the inside from Paula Olson and Jon Robinson.

Paula is the former co-owner (with husband Palmer) of Storm Lake Hydraulics and has worked at The Times since they sold the business and Palmer retired.

Jon Robinson (no relation to Whitney) has worked in sales and ad design at The Times for 15 years. (He also put out the Sports section once and swore he would never do it again.) The Nemaha farm boy who graduated from Storm Lake High School is the son of Rich and Jene Robinson, who now live in Storm Lake. He attended North Iowa Area Community College in Mason City where his main emphasis of study was baseball. He should and could be pitching for the Minnesota Twins right now had he done juco in Pine Bluff, Ark. We’re awfully glad the scouts missed him and he chose not to farm, because he knows everything there is to know about this operation except what my column will be about. He handles most of the classified advertising, such as help wanted and auction ads.

Whitney is smart, effervescent and positive. She wants to help us succeed by helping your business or community campaign succeed.

Nobody can promote you like The Storm Lake Times.

We have by far the largest paid circulation in Buena Vista County. No other medium is even close.

That’s because The Times clearly is the news leader. Whether it’s about water quality and agriculture, the elementary band concert or the hospital remodeling, the first and most complete account always is in The Times. You can get your half-right rumors from Facebook or other sources, but when it’s in The Times you can count it as fact.

If you want to reach executives, you turn to The Times. If you want to reach farmers, we have them. Nobody in Iowa covers immigration issues more deeply or advocates for Latinos more forcefully — we are delighted to count an increasing number of our newest neighbors as readers.

We have the eyeballs you need.

The banker, the accountant, the lawyer, the retail clerk, the teacher, the Tyson shift worker. They are our readers.

You will see shopping publications plugging up the storm drains and littering apartment doorsteps. Not The Times. People pay to read our publication. Rather than throwing it away, readers clip it up and paste it on the refrigerator or into scrapbooks.

That’s where you want the message for your business: Right on Betty’s fridge.

The Times circulates primarily in Buena Vista, Sac, Pocahontas and Ida counties. We offer a much broader ad coverage area through the Green Saver, which is published by 11 newspapers cooperatively in the region. Included are the Pocahontas Record-Democrat, the Sac Sun, the Odebolt Chronicle and Early News, the Ida County Courier, the Schaller Herald and the Lake View Resort, plus others. Total circulation is 27,000. Those are all paying readers, since the Green Saver is inserted into each newspaper. When you place an ad in the Green Saver, you had better make sure you have a good data plan with your phone provider because the calls will be almost too much to handle. Seriously, there is no stronger regional ad medium than the Green Saver. It reaches everybody in the Storm Lake area who can afford to buy your product. It is the bible for auction hounds.

Whitney will talk about color a lot with prospective clients. The Times has always led the way on fantastic color ad reproduction. Now we can do even more of it, as we can print gorgeous full color on every page. This improvement started in June. Because of this increased color capacity, we are now able to offer very affordable full color in every ad — no matter how big or small. If color did not sell, we would not have started printing in full color on our front page in 1991. Back then, there was no color allocation for advertising. We wanted it to sell papers at the time. Better production technology now allows us to offer full color to even the smallest or most occasional advertiser. Color sells shoes and lawn mowers, too.

Ask Whitney about it.

Ask her how she can help you.

You will like the response.